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| Search
Engine Optimization – The Consulting Approach |
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Rebel Networks will have available
an integrated suite of web promotion Search Engine Optimization (SEO)
tools that cover all aspects of website optimization and promotion.
SEO is the process in which your website undergoes redevelopment to
more effectively communicate your keywords to search engines. Optimizing
your website enables it to rank higher on major search engines. Search
engines rank websites based on two major factors: unique content that
contains pertinent keywords, and link popularity - the number of quality
incoming links to your website. Other important factors that determine
your ranking with search engines are the architecture of the site, the
visibility of your content, its underlying code and how natural your
site appears to the engines.
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Initial Consultation
& Keywords: Our technical staff begins by checking the
current status of your website to ensure that the optimization process
will not be encumbered by any unforeseen problems. One of our staff
optimizers will then use manual searches and custom research software
to gather data and create a list of the most trafficked and targeted
keywords in your industry. Your optimizer will consult with you to choose
the best keywords for your optimization.
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Content Creation:
After a list of keywords has been finalized for your website, it is
passed along to our content writers. Using their training and experience,
our writers will create original, unique content or revise your current
site copy. Keywords will be placed in accordance with proper SEO densities
while maintaining a professional copy style that is appropriate for
site marketing and human readers, not just search engine “spiders.”
Our writers will contact you before getting started on your content
to ensure that the essence of your website is not compromised.
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Website Redevelopment:
Our optimization engineers will redevelop your website to seamlessly
integrate the optimized content and effectively communicate your keywords
to search engines. All aspects of the website – including its
architecture, meta tags, alt tags, graphic text, internal link structure
and subpages – will be modified to be spider friendly and to ethically
meet the keyword relevancy requirements of the search engines’
algorithms. The staff of Submit Express is dedicated to maintaining
the design integrity and essence of your website.
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| Link Development:
The development of incoming links from well-established websites is
one of the major variables in attaining high search engine rankings.
Link development is absolutely essential to your website’s success
and is a major part of the optimization service that we offer. A high
quantity of quality links can be developed through a variety of means,
including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
• Targeted link buys
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Submission:
After the optimization process is complete, we will submit your website
to all the major search engines and directories, including Yahoo, AltaVista,
HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask
and DMOZ (Open Directory). In addition to these submissions, we add
fee-based directories such as Yahoo Directory, LookSmart and several
other quality directories which will add to your link popularity. Lastly,
if your website has indexing issues, we will create and submit site
maps to both Google and Yahoo via their respective programs.
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Reporting:
Before we start the optimization process, we will run a ranking report
to determine where your website ranks with the various search engines.
We will also send you the report so you can see the results. Once optimization
is complete, we will run monthly reports to check on your website's
progress. You will be updated with these monthly ranking report results
via e-mail. In addition to the monthly ranking reports, our staff will
run weekly search engine monitoring to verify that your site has not
been dropped by any of the major search engines. To ensure your satisfaction,
our technicians will periodically call you or email you just to check
in. We also invite you to call our staff anytime with questions.
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| Request a free
consultation |
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