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| Search
Engine Optimization – The Consulting Approach |
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Rebel Networks will have available
an integrated suite of web promotion Seach Engine Optimization (SEO)
tools that cover all aspects of website optimization and promotion.
SEO is the process in which your website undergoes redevelopment to
more effectively communicate your keywords to search engines. Optimizing
your website enables it to rank higher on major search engines. Search
engines rank websites based on two major factors: unique content that
contains pertinent keywords, and link popularity - the number of quality
incoming links to your website. Other important factors that determine
your ranking with search engines are the architecture of the site,
the visibility of your content, its underlying code and how natural
your site appears to the engines.
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| Initial
Consultation & Keywords |
Our technical staff begins
by checking the current status of your website to ensure that the
optimization process will not be encumbered by any unforeseen problems.
One of our staff optimizers will then use manual searches and custom
research software to gather data and create a list of the most trafficked
and targeted keywords in your industry. Your optimizer will consult
with you to choose the best keywords for your optimization.
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| Content
Creation |
After a list of keywords has
been finalized for your website, it is passed along to our content
writers. Using their training and experience, our writers will create
original, unique content or revise your current site copy. Keywords
will be placed in accordance with proper SEO densities while maintaining
a professional copy style that is appropriate for site marketing and
human readers, not just search engine “spiders.” Our writers
will contact you before getting started on your content to ensure
that the essence of your website is not compromised.
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| Website
Redevelopment |
Our optimization engineers
will redevelop your website to seamlessly integrate the optimized
content and effectively communicate your keywords to search engines.
All aspects of the website – including its architecture, meta
tags, alt tags, graphic text, internal link structure and subpages
– will be modified to be spider friendly and to ethically meet
the keyword relevancy requirements of the search engines’ algorithms.
The staff of Submit Express is dedicated to maintaining the design
integrity and essence of your website.
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| Link Development |
The development of incoming
links from well-established websites is one of the major variables
in attaining high search engine rankings. Link development is absolutely
essential to your website’s success and is a major part of
the optimization service that we offer. A high quantity of quality
links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
• Targeted link buys
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| Submission |
After the optimization process
is complete, we will submit your website to all the major search engines
and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google,
AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory).
In addition to these submissions, we add fee-based directories such
as Yahoo Directory, LookSmart and several other quality directories
which will add to your link popularity. Lastly, if your website has
indexing issues, we will create and submit site maps to both Google
and Yahoo via their respective programs.
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| Reporting |
Before we start the optimization
process, we will run a ranking report to determine where your website
ranks with the various search engines. We will also send you the report
so you can see the results. Once optimization is complete, we will
run monthly reports to check on your website's progress. You will
be updated with these monthly ranking report results via e-mail. In
addition to the monthly ranking reports, our staff will run weekly
search engine monitoring to verify that your site has not been dropped
by any of the major search engines. To ensure your satisfaction, our
technicians will periodically call you or email you just to check
in. We also invite you to call our staff anytime with questions.
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| Request a free
consultation |
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