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Why Use Microsoft Exchange?

Most small and mid-sized businesses are using email as a primary communication channel with customers, colleagues and suppliers. But many of these companies stop there, missing out on productivity-boosting features like shared calendars, contact information and files.

By upgrading to the world’s most popular business messaging software, Microsoft Exchange Server 2003, you can significantly raise your team’s efficiency for a small monthly fee.

Basically, Exchange is a computer server that stores your company’s email, calendars, address books and files centrally, so they are available 24x7 and can be shared among your team, if you wish. It is the messaging system of choice for most Fortune 500 corporations.

ADVANCED FEATURES

People running Exchange as their email server typically use Microsoft Outlook 2007 as their email ‘client’. Among many advanced features, this lets them:

	Securely access email remotely – via the Web or a mobile device like a BlackBerry or Treo
	View colleagues’ up-to-date calendars and schedule meetings
	Assign and manage company tasks on central ‘to do’ lists
	Manage contact information of employees and customers and access it anytime
	Share documents across the team so everyone’s working from the most current version

Exchange is a quantum leap from basic POP3 or IMAP4 email and makes your team much more productive through constant access to email, calendars and contacts, as well as important files and information.

Basic POP and IMAP e-mail systems, which are currently used for accessing email, are more suited to home and personal user, rather than business, and were never designed to include the broader, richer collaborative tools that Exchange has made possible.

Now that hosted Exchange is available for no upfront cost, with low monthly fees, smaller and mid-sized companies are increasingly realizing the instant competitive advantage that Exchange can give them.

OUTLOOK/EXCHANGE 2007 vs BASIC EMAIL

To help you understand the productivity-boosting options that Exchange offers, here is a comparison of Outlook/Exchange 2007 versus basic email options:

	Exchange Server 2003	POP 3 / IMAP4
Group scheduling
Send out meeting requests, then track and update them
Shared calendars and side-by-side calendar views
Access to personal and shared address books from remote locations
Outlook single sign-on for email and network access
Outlook connections over the Internet are secure		Some solutions
Server-side spam filtering		Some solutions
Put multicolored flags next to emails as a reminder to follow up		Partial
Ability to add voting buttons to a messages
Automatic out-of-office reply
Ability to recall sent messages
Support for multiple-computer access		Partial
Access to email via Web browsers and mobile browsers, Outlook Mobile in Windows Mobile-based Pocket PCs, Pocket PC Phone Edition and Smartphones		Non-Microsoft products are typically required
Outlook Cached Exchange Mode for working with intermittent Web connection (eg dial-up)		Some solutions offer caching
Offline email, calendar, contacts, and public folder support		Partial
Access to public folders for sharing documents and information		Individual email folder access in IMAP
Basic email support for SMTP, POP3, and IMAP4
Easy management of Outlook and Exchange Server profiles across multiple machines to lower support costs